Distribution refers to the process of making goods or services available to consumers or end users through a network of intermediaries or channels. It involves the transportation, storage, and sale of products from manufacturers or producers to customers.
Key components of Distribution include:
Distribution channels: These are the pathways through which products or services move from the manufacturer to the end consumer. Channels can include wholesalers, retailers, distributors, agents, and online marketplaces.
Distribution strategies can vary depending on factors such as the nature of the product, target market, competition, and industry trends. Companies may use direct distribution, where they sell products directly to consumers, or indirect distribution, where intermediaries such as wholesalers and retailers are involved. The goal of distribution is to ensure that products reach customers efficiently and effectively, contributing to customer satisfaction and business success.
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